Don't Overlook the Logo

Logos. They’re just for massive conglomerates with endless marketing budgets, right?

Wrong. Logos are something every business, whether they be start-ups or established traders, should take into careful consideration.

They’re also something that many businesses, especially start-ups, seem to ignore, rush, or refuse to invest in.

Here’s why they’re making a big mistake.

Your logo is a vital part of building a consistent and useful business identity. It represents your business and will often be a large contributor to a potential customer’s first impressions.

The aim of the game is to stand out from your competitors with something that represents the essence of your business clearly and confidently.

That means if it looks terrible, doesn’t possess any meaning, or is based on flawed design, these transgressions often carry the consequence of people assuming that your company is much the same.

To put it into perspective, here’s what a good logo design entails:

  • Careful consideration of colour palette and versatility to operate in greyscale.

  • Isn’t overly similar, stolen or copied from a competitor/other business.

  • Uses something uniquely recognisable and packs it with meaning.

  • Uses custom type/font.

  • Isn’t overly complicated for the sake of it.

  • Meticulous consideration of proportion and symmetry.

  • Utilises negative space.

  • Has real, proper meaning threaded through the design.

Aside from those one in a million eureka moments, a great logo follows a process of thorough research, conceptualisation and development, before it is then refined.

Investing in a properly designed logo is a no-brainer for those that want to show they mean business in every element of their brand identity.

See some examples by clicking here.

Hi there!

My name is Frederick Ostrovskis-Wilkes and, as the latter part of my name suggests, I am one half of Wilkes Wood.

We strive to help smaller, local businesses build a web presence that reflects the quality of their product or service, on time and on budget. 

Using my background in creative writing, I work closely with business owners to build a narrative to weave through my copy, ensuring your voice, and message, can be heard.

I love my job. Small businesses are the backbone of our communities and I want nothing more than to see them grow.

Find out more by visiting our website:

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