David & Goliath - How Small Businesses can Use Tech to Grow
Small businesses have statistics stacked against them; ¾ of them die within the first five years of trading. It can often feel like they’re destined to fail when stacked up next to their large, successful competitors. Luckily, there’s some benefit to being tiny…
The best thing about smaller businesses is that they can adapt to change. The fastest changing factor in today’s world is technology. If you can use new and popular tech to benefit your business, it will maybe take you a couple of days to learn the basics before you’re able to get something out of your investment.
Think about the same scenario for a large business. Restructuring, teaching multiple employees how to use the software, having to invest enough to roll it out through all their offices - they’re slow and difficult changes, and that’s their weakness.
New social media platforms pop up all the time; customers can review and share your services on new sites and apps, and even if you’re in a profession that doesn’t rely on technology, keeping up with change and always being on the lookout for ways to interact with your customers is the best way to grow.
It could be as simple as offering the latest payment methods or being available on Facebook messenger, Instagram and Twitter, and ensuring that you gather positive testimonials and display them proudly - they now matter more than ever in securing a sale/client.
But to really grasp the tech available, you need to think bigger. There’s plenty of software that can automate many time-consuming elements of your work day, like sending reminders to clients for their appointments, transcribe voice notes, write/send invoices, and the list goes on.
Big businesses might have more money, and more resources, but they can’t jump at every opportunity and can take an age to change their ways. Be smart and keep on the ball with what can save you time and streamline your business. It’s the only way you’ll win.