Why Websites Are No Longer An Option
Having a website for your business used to be an investment to help you stand out from the crowd, but the luxury of choice has long since expired.
It seems everyone is online.
In today’s world, there just aren’t any arguments for small businesses to not have a well managed online presence; customers have come to expect to be able to find you online whilst an unused and dusty copy of the yellow pages sits sadly upon a shelf.
In fact, a recent study from Clutch has found that 91% of customers have visited a store because of an online experience and 37% use the Internet to find a store at least once per month.
It gives you and your products/services legitimacy, too.
Customers now use the internet more than ever to inform their purchases - reviews, testimonials, and well written copy are now imperative to netting sales.
If you’re not there to be found, chances are a competitor is - only 64% of small businesses have websites, and only 30% of those generate a significant portion (above 20%) of their revenue online.
With your website comes great responsibility. It’s a new channel to market yourself and engage with your audience - you can really get creative with how you present different aspects of your business and, this is the best part, you can demonstrate the value of your product/service.
This means you have a platform to justify your prices and show off competitive strengths.
This means you can tell the story of your business and get people invested in it.
This doesn’t mean a cheap, poorly planned website will do. A web page represents your business just as much as a store front, and deserves some real attention.
A little investment goes a long way.
Visit our projects page to see a few examples of great websites for small businesses.