POSEIDON PLASTICS LOGO DESIGN
Poseidon Plastics is a plastic recycling start-up with big ambitions - they want to lead the way in reducing plastic wastage and prevent the pollution of our oceans by recycling plastics that could otherwise end up dumped into the waters. They required a logo that distilled their ethos, message and goal into a simple, versatile design.
○ Logo design
Our research led us to the idea that two ‘P’s could be linked through the use of the lemniscate, the mathematical symbol for the concept of infinity; this looped shape demonstrates the cyclical nature of Poseidon’s work, and we then set about including the arrow into our design.
Drawing upon the universally recognised recycling symbol, we further emphasised this environmentally friendly element through our selection of colours - blue and green, the ocean and recycling.